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Design Thinking for Value Innovation Design thinking draws on
customer
empathy and
customer feedback, imagination and logic,
intuition and
simulation games, functional and
cross-functional expertise,
holistic and
analytical thinking,
strategic and operational
creativity,
divergent and convergent thinking to explore the
possibilities of what could be and
innovate
systemically in order to create the best customer value
possible...
More
Start the design process with
empathy
toward your target audience, and new opportunities for value
innovation will keep opening up.
Beta-test your innovation to discover its real market
value and the value of its various performance features.
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