The Key To Great
Achievements, Profits and Joy
The main idea of your business is
to make your customers’ lives better. When you focus on this,
your job is easy, fulfilling, profitable and fun.
Avoid the temptation to stereotype
when innovating for real people. Real people don’t want to be
treated as a tiny bit of a mass market. They have different
aspirations, dreams, needs, and
problems to be solved.
Love your customers.
Look at the world through their eyes, empathize with their
feelings, dreams and thoughts. Walk a mile in their shoes to
what motivates them, what they truly
need and desire.
When you design a new customer
journey map, involve sales and
customer service people to identify more areas for
improvement throughout that journey and ultimately ensure that
it’s as seamless and efficient as possible.
Designing a New
Love for customers is the springhead of the
cascade of innovations and the
river of revenues.
Design thinking draws on
invent and design a new solution, map out the stages that
your customers go through and make that experience easy,
consistent and delighting. Understand what customers may expect
from a new solution and strive to deliver something amazing that
is beyond their expectations.
Test, invite customers’ constant
feedback, optimize, and improve your customer journey. Having
made any significant changes, beta test them. Continue this
human-centered design process until your create something that
makes customers fall in love with!
Marketing and Selling
Empathize with your customers, be
them to understand their core emotional drivers and needs. Use
these insights to
offer them what
benefit them most...