Beware of Risks

About 50% of the new products fail in the market, mainly because innovators fail to determine the customer value – actual and perceived – in a creative, systematic, timely and cost-effective way, and prepare for battles with diverse enemies of innovation.

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Prepare to Win

There is no blueprint for new, especially radically new product development, because you’re venturing into an uncharted territory.

You will meet with a lot of diverse enemies on your way of turning an invention into customer value and will have to adapt your strategies and plans quickly as you go. Get ready to meet all these anticipated and surprise enemies.  >>>

Determine if your innovation is going to be incremental or radical. If it is radical, get ready to meet more and stronger enemies.

Entrepreneurial simulation games, such as Innoball, help you achieve strategic business success. They help you enhance your entrepreneurial strategic creativity and  prepare for and win real-life wars. Actually, Innoball can help you achieve not just your goals, but much more because you discover new opportunities for growth as you simulate various situations, move to higher levels and come up with new insights and ideas.  >>>  Example

  

  

Achieving Customer Success

When creating something new to the market, you must create customers too. Get customer insight to determine how they may perceive the value of your new product. Think about how you can influence customer perceptions in an effective way. Focus on enthusiasts and intuiters who are the first to try innovative products. Address their emotional drivers. Other customers will follow if you win enthusiasts over first.  >>>

 

 OUTSTANDING INNOMPORENEUR Innompic Guidebook, Vadim Kotelnikov, creative marketing example hands

 

Venture Management

Management is driven by imagination and faith, readiness to adapt rapidly and change, not by thorough planning and plan implementation.

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Steve Jobs advice rules for success

Design is not just what it looks like and feels like.
Design is how it works.

Steve Jobs

Apple

Albert Einstein innovation quotes

Innovation is not the product of logical thought,
although the result is tied to logical structure.

Albert Einstein

Jeff Bezos business success advice

We've had three big ideas at Amazon, and they're the reason we're successful: Put the customer first. Invent. And be patient.

Jeff Bezos

Amazon