Beware of Risks
About 50% of the
new products fail in the market, mainly because innovators
fail to determine the
customer value – actual and
perceived – in a
systematic, timely and cost-effective way,
prepare for battles with
diverse enemies of
Prepare to Win
There is no blueprint for new,
radically new product development, because you’re
venturing into an uncharted territory.
You will meet with a lot of
diverse enemies on your way of turning an
customer value and will have to adapt your strategies and
plans quickly as you go. Get ready to meet all these
anticipated and surprise enemies.
Determine if your innovation is
going to be
incremental or radical. If it is radical, get ready to meet
more and stronger enemies.
Entrepreneurial simulation games, such as
help you achieve
strategic business success. They
help you enhance your
creativity and prepare for and win real-life wars. Actually, Innoball
can help you achieve not just your goals, but
much more because you discover new opportunities for growth
as you simulate various situations, move to higher levels and
come up with new insights and ideas.
Achieving Customer Success
When creating something
new to the
market, you must
create customers too. Get customer insight to determine how
they may perceive the value of your new product. Think about how
you can influence customer perceptions in an effective way.
intuiters who are the first to try innovative products.
Address their emotional drivers. Other customers will follow if
you win enthusiasts over first.