Leaders in support areas such
as human resources, processes, technology, finance
and marketing bring insights into strengths,
weaknesses, threats and opportunities related to
their area of expertise.
suggest technology and process ideas and strategies that are
to help the business to achieve its strategic goals.
Frontliners who are close to
operations and customers provide an up to date view of what
the business issues and opportunities are with customers,
competitors and other stakeholders. They also specify what
strategy areas require attention.