| 
				
				
				
				Guiding principles 
				help a venture to stay on course, to choose the best strategic 
				initiatives to pursue, to keep going, and to make better and
				
				faster strategic decisions. | 
				
				
				
				Weighted Guiding Principles 
				enable a
				
				venture leader to make an 
				effective strategic decision within a minute or so. |  |