Vadim Kotelnikov, founder of Innompic Games

Be empathetic. Words cannot express our thoughts perfectly but we can here and understand those we care about even when they are silent.

icon logo Vadim Kotelnikov Vadim


e-Coach      Innoball


JD Meier innovation guru USA

I feel the pain of our customers and our clients. I want better solutions that address their pains, needs, and desired outcomes.

JD Meier




The customer is always right.

The question is how you can be right about the customer.

The answer is empathy.

Empathize with your customers, walk a mile in the shoes of your customers, Vadim Kotelnikov, emfographics



If you really want to understand your customers,
free yourself from you ego and become them.






The Key To Great Achievements, Profits and Joy  

The main idea of your business is to make your customersí lives better. When you focus on this, your job is easy, fulfilling, profitable and fun.

Avoid the temptation to stereotype when innovating for real people. Real people donít want to be treated as a tiny bit of a mass market. They have different aspirations, dreams, needs, and problems to be solved.


Value Innovation     Design Thinking for Innovation and Entrepreneurship



Love your customers. Look at the world through their eyes, empathize with their feelings, dreams and thoughts. Walk a mile in their shoes to understand what motivates them, what they truly need and desire.

When you design a new customer journey map, involve sales and customer service people to identify more areas for improvement throughout that journey and ultimately ensure that itís as seamless and efficient as possible.







Designing a New Product

Love for customers
is the springhead of the cascade of innovations and the river of revenues. >>>

When you invent and design a new solution, map out the stages that your customers go through and make that experience easy, consistent and delighting. Understand what customers may expect from a new solution and strive to deliver something amazing that is beyond their expectations.

Test, invite customersí constant feedback, optimize, and improve your customer journey. Having made any significant changes, beta test them. Continue this human-centered design process until you create something that makes customers fall in love with!

Vadim Kotelnikov, Founder of Innompic Games

If you love your customers and strive to make their life happier,
youíll invent wonderful things for them.

Vadim Kotelnikov




Empathetic Marketing and Selling

To create customers, don't be a seller, be a helper. Empathize with your prospects, be them to understand their core emotional drivers and needs. Use these insights to offer them what benefit them most... More





Tom Kelley quotes on innovation

New opportunities for innovation open up when you start the creative problem-solving process with empathy toward your target audience.

Tom Kelley


Mark Zuckerberg advice

I know it sounds corny, but Iíd love to improve peopleís lives,
especially socially.

Mark Zuckerberg


Konosuke Matsushita innovation quotes

We treat our products like our children. We are concerned about how they are getting on in customers' lives.

Konosuke Matsushita