The Key To Great
Achievements, Profits and Joy
The main idea of your business is
to make your customersí lives better. When you focus on this,
your job is easy, fulfilling, profitable and fun.
Avoid the temptation to stereotype
when innovating for real people. Real people donít want to be
treated as a tiny bit of a mass market. They have different
aspirations, dreams, needs, and
problems to be solved.
Love your customers.
Look at the world through their eyes, empathize with their
feelings, dreams and thoughts. Walk a mile in their shoes to
what motivates them, what they truly
need and desire.
When you design a new customer
journey map, involve sales and
customer service people to identify more areas for
improvement throughout that journey and ultimately ensure that
itís as seamless and efficient as possible.