Growing Importance of Design Thinking

With the shift of the nature of innovation from linear to systemic,
the focus on innovation shifted as well

from being product-centric to customer-centric

from engineering-driven to design-driven

from marketing--focused to user-experience-focused



Vadim Kotelnikov, Founder of Innompic Games

Design customer value journey, customer relationship, and customer experience as an endless love story.

Vadim Kotelnikov



Systemic Approach to Innovative Thinking

Design thinking draws on customer empathy and customer feedback, imagination and logic, intuition and simulation games, functional and cross-functional expertise, holistic and analytical thinking, strategic and operational creativity, divergent and convergent thinking to explore the possibilities of what could be and innovate systemically in order to create the best customer value possible.

Core design principles and applied creativity can be used to develop innovative entrepreneurial strategies that better connect you with your end users and deliver personalized customer experience. Design thinking can help you better understand customers' motivations, manage complexity of your business environment and orchestrate across various channels of your business.

Design thinking draws also on customer empathy and customer intelligence. User-driven success criteria inspire a more result-oriented design thinking.




7 MUST-DOs of Design Thinking for Value Innovation


Love for customers is the springhead of the cascade of innovations and the river of revenues. Love your customers to get inspired and strive to make customer experience most delightful and beneficial for them.


Focus on making your customers' lives better. Empathize with customers to gain deep understanding of their wants and what would benefits them most. Look at the world through their eyes, empathize with their feelings, dreams and thoughts.


When you invent a new solution, map out the stages that your customers go through and make that experience joyful and delighting.  Partner with customers, engage them as co-innovators.


Start the design process with empathy toward your target audience, and new opportunities for value innovation will keep opening up.


Beta-test your innovative design to discover its real market value and the value of its various performance features. Observe users to discover how representatives of diverse customer segments find different benefits and inconveniences in your new design.


Improve your design based on the discoveries made and insights gained during beta-testing.


Just creating an innovative design and value is not enough. You must also know how to market and sell innovations, especially radical innovations. Synergize various virtuoso marketing approaches. Invent creative marketing actions to arouse curiosity and amaze your customers. Use empathetic marketing to engage your customers on deeper emotional levels.









Innompic Games busiiness design The Tree modelInnompic Ecosystem for disruptive innovationArt of Innovation Innompic GamesInnompic Theatre


Innompic Games entrepreneurial creativity contests all-win constructive competitioninnovation creation show

Exciting challenges help stretch capabilities and skills, facilitate challenge-based learning. Defining a challenge in non-conventional ways helps teams generate original ideas and come up with innovative designs.




Teams make a presentation of the business design for their mega-innovation




Innompic Games  Innompic Games: Design Thinking Contest

① Formulate three sets of 'Why? What If?' questions about a given business (for example, Innompic Games, classic business incubation, a sponsors' project). Alternatively, a team may ask one 'Why?' question and build a portfolio of three options for it.

② Define a user-driven success criteria for each 'What If?' scenario







Master Keys To Creating Harmonious Mega-Innovations