Love for customers is the springhead of the
cascade of innovations and the
river of revenues.
customers to get inspired and strive to make
experience most delightful and beneficial for them.
Focus on making your
customers' lives better.
with customers to gain deep understanding of their wants
and what would benefits them most. Look at the world through
their eyes, empathize with their feelings, dreams and
When you invent a new
solution, map out the stages that your customers go through
and make that experience joyful and delighting.
Partner with customers,
engage them as co-innovators.
Start the design process with
empathy toward your target audience, and new opportunities
innovation will keep opening up.
Beta-test your innovative design to discover its real
market value and the value of its various performance
features. Observe users to discover how representatives of
diverse customer segments find different benefits and
inconveniences in your new design.
Improve your design based on
the discoveries made and insights gained during
Just creating an innovative
value is not enough. You must also know how to market
and sell innovations, especially
virtuoso marketing approaches. Invent
creative marketing actions to arouse curiosity and
amaze your customers. Use
empathetic marketing to engage your customers on deeper