Target Enthusiasts and Early
If you create an
value innovation that brings about a
start by winning a few
enthusiast users over, and they will
promote your innovative solution via
buzz marketing, word of
mouth and advocacy.
Excite the prospects.
tell a great story – eye-opening, emotional and
entertaining. Lead the prospect's imagination to a place
where they are inspired to use your radical innovation.
Eliminate barriers to trials
and inspire enthusiasts to try your
product. Provide them with great content for
and buzz marketing. Having earned testimonials from
enthusiasts, enthuse a larger number of early adopters.
Build a vibrant community of enthusiasts and early adopters
who will lead others by example.