Many events compete for your prospects time and money. They are your
competitors, and you must
Enthusiasts (or Innovators): purchase a
innovative solution just as it comes available and before anybody
else. Invite them to be a part of a world-changing event
Visionaries (or Early Adopters): purchase an radically innovative
solution before most companies, but only after there are references
available from other users...
Intuiters are the primary
target audience of your marketing campaign. Intuiters are very
interested in what's coming next. They look at the big picture and
concentrate on possibilities. Give them what they need. Use the power of
imagination to inspire your prospects to attend your innovative event.
Feelers are interested in feelings
of others. Display third-party endorsements to engage Feelers as well.
Sensors have great respect for
facts. To motivate them, provide facts when you emphasize your market
Thinkers are analytical, precise,
and logical. So include some logical arguments in your event marketing
campaign too. Show them how many people are attending, and whether any
big names are coming.
Formal influencers, such as CEO, can bring
several staff members to your innovative event if they like what you
offer to them. Informal influencers can create a
buzz about your event and/ or lead an informal group of
participants. Pay special attention to influencers: customize your
marketing message to their needs, offer them a VIP treatment.
In addition to describing the benefits of
attending, play on people's fear of missing out. Include
positive testimonials and
cute photos of
previous attendees having great time in your marketing materials
If you run a business event, let potential attendees know that their
direct or indirect competitors are attending.