|
Content
Marketing
Purpose and
Channels
Content marketing is to
inspire business and loyalty from followers, visitors and
buyers by delivering consistent, ongoing valuable content.
You can deliver valuable
content through your own website, social media and partner
websites.
Focus
Content marketing is focused
not on selling, but on communicating with visitors, users,
prospects and customers, connecting with people virtually,
building trust and brand equity.
Story Telling:
7 Questions
To Be Answered 'Yes'
Ask yourself these 7 questions
before pressing the 'Publish' button
1.Is this story pure gold or
just gold sand?
2.Am I driven by a noble desire to create great value for
others or by a selfish desire to get people interested in
me?
3.Would this story inspire my readers?
4.Would this story help my readers stretch and grow?
5.Does my story preach kindness?
6.Would my readers love to share this story?
7.Would this story enhance my brand? |
