Innovation and Entrepreneurship e-Coach Innompic Games Vadim Kotelnikov  

Content Marketing

Vadim Kotelnikov, Founder of Innompic Games

Vadim Kotelnikov personal icon


Attractive Headline: MFB Formula


How To Create an Attractive Headline MFB Motives Flash Bait curiosity benegits emotions  

Create a Powerful First Impression

Your headline is the first thing your target users see. The headline creates the most powerful first impression.

A weak headline will cause people to click off your article. A powerful headline will inspire people read what you wrote.




Vadim Kotelnikov keynote speaker entrepreneurship

Coaching by Example

It was thanks to the attractive title that my keynote address 'Entrepreneurial Love Game' at the 5th International conference on Entrepreneurship was featured so prominently in TV Breaking News.


Yes, LOVE should always be at the heart of all Breaking News!

INNOMPIC GAMES as the World's #1 love games




You Need a Powerful Headline

It doesn't matter how amazing your product or article is. If you don’t grab the attention of your target audience instantly, they're going to leave and most likely never return.

Powerful headlines will help you increase your open rates, give your websites better engagement, and help you sell more products.




MFB formula





Use Motives-Flash-Bait (MFB) formula to write a powerful headline






Figure out what motivates your target audience and makes them tick – behave in the way you need them to.


Love Your Customers

Empathize with your customers





Define the star feature of your value innovation – the most distinctive, valuable, and differentiated user benefit you want to highlight.


Virtuoso Marketing

White Marketing

Sell Benefits






Make the readers curious – write an attention grabbing sentence that makes them want to read the article. Optional: add suspense elements to create the sense of anticipation and an intense feeling of wanting to discover what's beyond the headline.


Virtuoso Marketing

White Marketing

Creative Marketing

Sell Benefits











Innompic Games

Entrepreneurial creativity contests invite each team to create 3 headlines for their mega-innovation.

The model Innompics-style presentation of Innompic Games provides 3 sample headlines:
"All-Win Contests for Difference Makers", "Venturepreneurial Love Games", and "Greenhouse for Innovative GREATbodies".

  Best Headlines for Innompic Games