Brand Attributes represent the essence of the brand and portray a company's brand characteristics. This set of characteristics signifies the basic nature of a brand and differentiates the company from its competitors in the eyes of customers.  >>>

Hard Brand Attributes

Hard brand attributes are tangible features that are developed through texts, images, sounds, and videos. Name of the company, its vision, logo, slogan, value mantra, branded signs, images, gestures, music, songs, chants, and color combinations are examples of hard brand attributes.

Example: Hard Brand Attributes of INNOMPIC GAMES

Names: Innompics, Innompic Games

Vision: Planet of Loving Creators

Gesture: Hand creating and hand giving – with love

Anthem: song “I Have a Difference To Make!”

Slogan: Grow fast, thrive globally

Value Mantra: Learn, Create, Thrive

Soft Brand Attributes

Soft brand attributes are intangible features that are developed through development and implementation of differentiated value creation strategies.
Examples of soft brand attributes are Uniqueness, Transcendence, Appeal, Positioning, , Credibility, Consistency and Sustainability.