The Musical metaphoric model of entrepreneurial success presents an effective business model that helps to bring art, music, and show into business − the art of innovation, the show of performance, the music of marketing




Key Features

The key features of a musical such as a Joyful compressed show; Storytelling; Emotional content; Revealing key characters through songs; Orchestrated teamwork; Creative designs; and Artful marketing can be translated into components of a business design of a successful entrepreneurial firm.




Creative Team Building

Joint joyful creative activities connect team members at deeper levels and improve teamwork. Many entrepreneurial firms use arts-based learning for business to orchestrating collaboration at work. It has been proven that music, improvisation, storytelling and other arts improve teamwork.

Example: 'Startup 'Romeo & Juliet'' s-Musical-Inn by Innompic Theatre

World INNOMPIC GAMES is a global social startup. sMusical-Inn 'Startup 'Romeo & Juliet''  premiered at World IG 2019 in India brought Innompians from 7 countries together as amateur actors. This unforgettable joyful performance enhanced the Innompic culture of loving creators, united nationals and united innovators.




Teaser Trailer

A teaser campaign, also known as a pre-launch campaign, is intended to arouse interest or curiosity especially in something to follow. A teaser trailer is a short video segment related to an upcoming musical or film, that is usually released in advance of the product, so as to "tease" the audience. Their purpose is less to tell the audience about a musical's content than simply to let them know that the musical is coming up in the near future, and to add to the hype of the upcoming release. Teaser trailers today are increasingly focused on Internet downloading and the fan convention circuit.

Similar teaser marketing strategies and teaser ads can be used by entrepreneurs.

Example: Purple Cow book by Seth Godin

Seth Godin, a famous creative marketing guru, used the Teaser strategy to market and sell his new business book Purple Cow. In his book, Seth Godin advises to market an unusual purple cow, not an ordinary cow, because nobody pays much attention to an ordinary cow, but everyone would notice a purple cow and would love to share photos of it. Seth Godin started creating teaser ads of his new book well in advance of its release. By the time the book was released, millions of people were ready to buy it.

Purple Cow book on teaser marketing, creative marketing strategies  by Seth Godin




Tell Stories, Sell Stories

Storytelling marketing means using a narrative to communicate a message with the aim is to inspire the viewers to take action.

Musicals teach us how to tell exciting stories in an artful way using various genres and  styles. The story and emotional content of a musical – humor, pathos, love, anger – are communicated through words, music, movement and technical aspects of the entertainment as an integrated whole.

Artistic story telling is a must-have skill of a modern marketer. Studies have shown that telling a story makes information way more memorable. Prospects are 20+ times more likely to remember a fact when it has been wrapped in a story. Stanford’s Graduate School of Business found that when people listened to pitches, either containing facts and figures or a story, only 5% recalled a statistic, but 63% remembered the stories.

Example: Steve Jobs as a Storyteller

Steve Jobs' innovative presentation techniques turned the Apple CEO into one of the world’s most extraordinary corporate storytellers. He transformed product launches into an art form by following his three simple presentation principles “Ignite, Involve, and Entertain”. Steve Jobs was selling dreams and emotional benefits, not products. He didn’t sell computers or mobile phones. He was selling the promise of a better world. For every major launch of a new product,

Steve Jobs created a delivered a narrative story. He described a major problem people experienced with the current product choices to allow the audience to see Apple company as a hero and its product as a great solution to their problem.

Steve Jobs innovative presentation technics storyteller storytelling




Brand and Promote Your Best Product Prominently and Viraly

Marketers promote the most attractive moments of musicals in a very aggressive way, using buzz marketing techniques and strategies.

For example, the best song 'Belle' of the musical 'Notre Dam de Paris' was performed at many concerts and broadcasted globally. The song got famous and made the entire musical famous. Having got famous thanks to its best song, the musical was staged worldwide with great success.

Денис Котельников певец солист мюзикл Собор Парижской богоматери

Similar creative promotions of their star products can be used by entrepreneurs.

Example: 'No More Whoppers' buzz marketing campaign by Burger King

Burger King company invented a curious fusion of an innovative market research approach and buzz marketing. In a stunt aptly named the “Whopper Freak-out!” Burger King made one of their US branches a “Whopper Free Zone”. Using hidden cameras, they recorded the reactions of their customers upon being told “Sorry, we no longer serve Whoppers.” Published on YouTube, the videos showing contorted disbelieving faces of Whopper-lovers went viral and brought crowds of new customers to Burger King.

Creative Marketing by Burger King No more whoopers campaign funny promotion buzz marketing






Create the business design of your entrepreneurial firm like a piece of art

Use music, improvisation, storytelling and other arts to improve creative teamwork

Market your company and products innovatively and virally, use teaser ads, create a buzz, tell amazing stories that promise a better world







IG 2020 international jury marked this Metaphoric Model of Entrepreneurial Success

out of 10

  Денис Котельников Award Certificate: Metaphoric Model of Entrepreneurial Success: Musical, Dennis Kotelnikov, Russia, actor, singer


Денис Котельников Инномпийские игры Dennis Kotelnikov Innompic Games

Mister Innovation World 2020 award winner

Diving into true art inspires us to live our best lives.

Dennis Kotelnikov