| |
Myself as a Value Innovator |
|
 |
 |
|
One
of my most insightful managers and mentors once told me that my
highest value for the organization is my focus on
customer value.
I
said that it’s just a matter of
empathy. I feel the
pain of our customers and our clients. I want
better solutions that
address their pains, needs, and desired outcomes. |
|
| |
I was always looking for a better way to understand value. I came up with simple models and
slogans to inspire others to do the same.
For example, I would say, “Value is in the eye of the beholder, and stakeholder,” to remind people that you need to build awareness of the value system you are operating in.
|
|
|
| |
|
When I realized that people were too functionality or featured focused, and not enough outcome or value focused, I would remind them to capture stories in the voice of the customer.
|
|
|
| |
The way I moved the ball forward was by empowering everybody to play in the game of value creation.
I did this by creating a shared framework for creating value that included a business perspective, tech perspective, and user perspective, while working through "types” of value including strategic, time, revenue, reducing cost,
decreasing risk, and option value.
|
|
|
| |
|
By creating frameworks for creating and capturing value, and enabling more people to play in the game, I opened the doors for more creativity and inspired innovation with a focus on continuous value creation.
Along the way I learned that simple lenses and language are powerful tools for reframing how we explore, experiment, and execute value creation opportunities.
But if I could only pick one tool for value creation I would choose stories as the most powerful tool to master.
|
|
|
| |
I’ve set so many stages for value innovation simply by asking the people who are living the problems to imagine and share a story of what a great future state would look like.
When people don’t get tangled up in the way things are, but instead are free to imagine how things might be or could be, this is the ultimate value lever.
|
|
|
|
|
