Address the challenges
that may help
you
achieve your
dream
and/or
build desired
capabilities
Achiever
A Person
of Value
What
outstanding
value I
want to
create
for
others
Intention
+
Simulation
of the
First
Two
Steps
Step 1
>>
Challenge
met
Step 2:
Creative
Solution
Use
metaphoric
KoRe
Innovative
Thinking
Tools
(10 KITT)
to
introduce
the main
idea of
a
challenge
/
solution
before
describing
in
details
Change Leader
First-Impression
page
(Structure: proposed
or your own)
Personal Brand
Image +
Slogan +
Message to the World
+
Value Mantra +
Value Proposition +
5 Guiding Principles
Innovator
Value Innovator
Invent a new product
or service
or a new application
of a well-known
product or service
***
Example:
Job Descriptions
as Navigation Pages
(linking theory to
practice, better
motivation, focused
learning)
Inspire Brand
Ambassadors
Describe a strategy
of surprising
customers and
exceeding their
expectations in
order to turn them
to your
Brand Ambassadors
who love to
tell their
friends about your
value innovation and
their
great customer
experience.
Networker
Passionate Citizen
Write a half-page
essay on 'Why I love
the World / my
country / my
community so much'.
Brand Ambassador
Describe your
wonderful experience
of dealing with a
person / an
organisation
(half-page essay)
Reciprocal Brand
Ambassadors
→
Select a counterpart
(from the list or
from elsewhere)
