Create a Product Vision 





The word 'Product' has a broader meaning and includes any market-ready solution:

products, services and complex solutions.


 The crucial first step towards creating and aligning strategic goals and initiatives

Your product vision
serves as the load star
for every initiative and action taken to enhance the product.

A good product vision

  • describes the core essence of a product and where that product is headed

  • explains the higher purpose for what that product exists in the first place

  • sets the direction for where the product is going and what it will hopefully deliver in the future


Product Vision, why and how to create, funny example

Examples of a Product Vision


Innompic Games

The Planet of Loving Creators  >>>

Business e-Coach

Inspired and empowered World's citizens  >>>


Paradise for creative achievers


Victorious innovators  >>>


Catchier messages, faster education


Magnet and booster for innovators


Clean Planet, healthy people


IPMA 2018 Malaysian student innovation Waste into WOW University Innompic Games

 Capture the essence of what you aim to achieve.

Support your product vision by details of who your customers are, what they need, your go-to-market plan, a differentiated customer value proposition, the opportunities you have, and the threats that you face.

IPMA 2018 Product Vision Malaysia Unversity Mara Innompic Games


You product vision will:

INNOMPIUS Russian invention World's Best Innovation City, 1st Innompic Games, Russia team, India 2017



JD Meier innovation guru USA

I found that by chunking up stories itís possible to connect the current state with the future state, connect vision with execution.

JD Meier




Here are a few steps you should take to center your vision and allow it to guide your product.

Use your business model to inform all strategic decisions. It helps you describe your key value proposition, go-to-market plans, resources, and how you will pursue your objectives.

Align Strategic Initiatives
Initiatives allow you to explain the high level efforts that you will invest in.

The product vision is the overarching goal you are aiming for, the reason for creating the product. It provides a continued purpose in an ever-changing world, acts as the product's true north, provides motivation when the going gets tough, and facilitates effective collaboration.


Ensure that your team and your organization has a clear vision you are executing towards. Find out if they understand the vision, agree with the vision, and, most importantly, understand how the work they are doing fits in to that.


Vision Statement: (Desired End-State) A one-sentence statement describing the clear and inspirational long-term desired change resulting from an organization or programís work.
Oxfam: A just world without poverty
Human Rights Campaign: Equality for everyone
Alzheimerís Association: A world without Alzheimerís
Amazon: Our vision is to be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.

PepsiCo: Our vision is put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company.

Be clear about who you are as a company as well as who you wish to become
Be brief and succinct; choose the words very carefully to say a lot in just a few words
Think of things in a long-term, broad sense, without sounding generic.