Restaurants incurred severe losses because of the
pandemic-caused restrictions and need to innovate ways out of
this crisis as quickly as possible.
Invention
Brand name: AmaRes
Product Vision:
Leading
value innovation exchange network
Exchange of Ideas and Information about Successful
Experiments
AmaRes is a virtual self-help network of restaurants where
members share innovative ideas and information about
promising opportunities and successful experiments that may help
member restaurants to innovate their way out of the
pandemic-caused crisis.
Simulation Games
Members may play
INNOBALL simulation game with most promising ideas and
opportunities to
get most of them.
Ratings
Members give WOWs to shared experiences and ideas they like
most.
Members who get a certain number of WOWs within 12 months are
awarded the AmaRes* star-member status for the next 12 months.
Creative
Marketing
Value Mantra :
Innovate, Share,
Amaze
Marketing Slogan: Charm & Ambrosia
In the ancient Greek myths, ambrosia is the food or
drink of the Greek gods, often depicted as conferring longevity
or immortality upon whoever consumed it.
Unique Selling Proposition (USP):
Co-create to
stand out!
Annual Membership Fee, 1st month − free.
Starting set of experiences to share: profitable inventions from
10
restaurants
Marketing assistance to AmaRes members
Brand appeal of AmaRes is the primary marketing assistance
tool for network members. AmaRes website promotes benefits of eating in a
AmaRes restaurants, their
addresses, and testimonials from happy clients.
Motivation To Share Best Ideas and Practices
Restaurants who are most active contributors of high-value
innovative ideas and practices gain the star-rating 'AmaRes*'.
AmaRes* restaurants enjoy two benefits:
① AmaRes* restaurants top the list in the AmaRes Directory
② AmaRes* restaurants don't pay annual membership fees
