Invent a Creative Solution

Invent a way out of the economic downturn caused by COVID-19 in any industry or sector of economy.

Start the description with your brand / product name and product vision.

Market Your Invention Creatively

How would you attract attention of your prospects to your invention?

How would you inspire them to start using your invention?

Start the description with you value mantra and marketing slogan.

 

 

Submit

Written description, 1 page

 

 

 

 

Submissions by Contestants

 

 

 

Examples

 

 

Vadim Kotelnikov, Founder of Innompic Games

Model Submission

'AmaRes' Amasing Restaurant Network

  Vadim Kotelnikov

Founder

 

Problem Addressed

Restaurants incurred severe losses because of the pandemic-caused restrictions and need to innovate ways out of this crisis as quickly as possible.

Invention

Brand name: AmaRes

Product Vision: Leading value innovation exchange network

Exchange of Ideas and Information about Successful Experiments

AmaRes is a virtual self-help network of restaurants where members share innovative ideas and  information about promising opportunities and successful experiments that may help member restaurants to innovate their way out of the pandemic-caused crisis.

Simulation Games

Members may play INNOBALL simulation game with most promising ideas and opportunities to get most of them.

Ratings

Members give WOWs to shared experiences and ideas they like most.

Members who get a certain number of WOWs within 12 months are awarded the AmaRes* star-member status for the next 12 months.

Creative Marketing

Value Mantra : Innovate, Share, Amaze

Marketing Slogan: Charm & Ambrosia

In the ancient Greek myths, ambrosia is the food or drink of the Greek gods, often depicted as conferring longevity or immortality upon whoever consumed it.

Unique Selling Proposition (USP): Co-create to stand out!

Annual Membership Fee, 1st month − free.

Starting set of experiences to share: profitable inventions from 10 restaurants

Marketing assistance to AmaRes members

Brand appeal of AmaRes is the primary marketing assistance tool for network members. AmaRes website promotes benefits of eating in a AmaRes restaurants, their addresses, and testimonials from happy clients.

Motivation To Share Best Ideas and Practices

Restaurants who are most active contributors of high-value innovative ideas and practices gain the star-rating 'AmaRes*'. 

AmaRes* restaurants enjoy two benefits:

① AmaRes* restaurants top the list in the AmaRes Directory

② AmaRes* restaurants don't pay annual membership fees

 

 

 

 

Innompic Games: Awards

 

Inventor    Creative Marketing

Individual    Team

 

 

 

Others Awards

The marks received in the 'Invention & Creative Marketing' contest will also be taken into account when defining the award winners in some other categories: Entrepreneurial Opportunity Master, Innovator, Holistic Innovation, Design Thinking, Business Design, Entrepreneurial Strategies.