Brand Appeal as a Powerful Business Strategy

Brand Appeal is the power of attract, please, stimulate and interest both prospects and repeat customers. This differentiation strategy is used by outstanding entrepreneurs and  successful companies to amaze people and turn them to loyal customers.

  BRAND APPEAL - benefits, value innovation

An appealing brand also engages customers and partners with valuable information and interaction at each point of contact. Brand appeal is also about keeping customers interested in buying from you. This is achieved through relentless value innovation. Customers should be attracted by the promise you make and by the value you deliver.


Forging an emotional connection with constituents is another critical component of brand humanization. Inspire positive emotions. People forget what is said easily, but they will never forget how your brand appeal made them feel.

Your Story

Your story is a powerful thing you have as a brand. Tell it!  → Example



IRBAN International Reciprocal Brand Ambassador Network - mission, slogan  


International Reciprocal Brand Ambassador Network (IRBAN) strengthens both personal and corporate brands.

IRBAN members share great positive experiences of dealing with each other in order to promote outstanding value-creation practices and inspire creation of new partnerships.




Customer Experience as a Love Story

Customer experience (CX) is your customers' holistic perception of their experience with your business or brand during all stages of the consumption process including pre-purchase, consumption, and post-purchase stages... More




Global #1 Global Benefits Innompics vs. Olympics Innompics Differentiated A to Z of Innovation 360 Global Innovation Accelerator Creation Show Opportunuities for Actators The Biggest Startup Ever The greates innovation ever: Innompic Games

This great and noble vision enthuses all stakeholders who say, “Above all, I am happy for having started contributing towards development of the Planet of Loving Creators”, and “It is an amazing chance to find out that even one person can make a difference and change the world!“.




Another appealing brand attribute of Innompic Games are KoRe 10 Innovative Thinking Tools (10 KITT).

“The most interesting thing about innompic Games is the KoRe 10 Innovative Thinking Tools that help to give a clear view and add some humor in the explanation," says Miss Innovation World 2017.

10 KITT Balloon KoRe 10 Innovative Thinking Tools Innompic Games Malaysia IPMA 2018